Why TV Advertising Is important For
Online Businesses
Television advertising is crucial in regards to reaching a wider range of an audience, and to not only be seen by the target market, but to literally anyone who is viewing as watching television is a common activity that most people engage with. In the modern generation, people are very consumed with their day to day lives that it is much more appealing for us to watch an ad than to read one in a newspaper. Television advertisements are much more amusing and interactive to the human eye than a newspaper or leaflet ad.
When using TV Advertising you can target a specific target audience, in relation to a programme they would possibly watch. Such as if the product that you are advertising is a new kitchen utensil, you might want to consider placing this ad after a cooking show programme. Thus increasing the likelihood of reaching your target market and supporting the engagement of the viewer, in the programme that they were watching.
Another factor to consider why TV advertising is a useful tool is that, viewers who watch television don't necessarily watch on a big screen. As modern technology emerges in 2019, the use of tablets, laptops and smartphones are used to watch television programmes. In addition, this increases the likelihood of your viewer to want to share with their friends, family and their social media platform with a click of a button. So you can therefore reach a much bigger audience than you actually intend to.
Advertising your business on TV, puts your product/service in the spotlight. Even if the ad is only a few seconds long, your ad is the only visual on the screen which engages your viewers full attention. Whereas in a newspaper, your ad is placed around multiple ads and competitors, so it is easier for the consumer to gaze interest in multiple ads rather than focusing on yours.
Gaining a consumers trust is very important, and the level of spam advertisements is much bigger than you think. When looking at an ad, a consumer would usually critique the professionalism and stability of the visual it is delivering, to see if the ad is legitimate for them to engage with furthermore. Even though a downfall of TV advertising is expensive, consumers are more likely to trust ads seen on TV rather than on a computer, as anyone can post an ad on a computer whereas on TV it adds an extra level of sophistication and safety approval to that advertisement.