Why mobile apps are
important for your business in 2019
2019 is emerging as the biggest year of the use of technology. As the majority of the population rely on their use of smartphones and the internet as their main form of communication and leisure in their day to day lives, consumerism of smartphones/tablets - especially from Apple or Android are uprising in the growth of the general market.
Many consumers purchase smartphones due to the desirability of being transportable, and use it as their main purpose of contact and interaction. Therefore this can lead your consumers to having constant easy access to your App at the touch of their fingertips. Not only is this great for your consumers but also a great advantage for you, as you can easily interact with your business and customers on the go. In addition to easy interaction for the consumer and the business, having the function of push notifications generated from the app leads to an even clearer line of communication.
When one thinks of smartphones, social media instantly comes to mind. 2019 uproars with the use of social media amongst the global population. As you scroll through your daily news feed on instagram or facebook, suggestions of apps to download from the App store tend to come up, ‘there are an estimated 24 million Instagram users in the UK and according to Instagram, 80% of users follow a business or a brand so are looking for inspiration’ (source 1). With these ‘app suggestions’ appearing on social media platforms like Instagram, your app will begin to reach viewers and can also help grow your business internationally. When the consumer clicks on the app suggestion link of our app, they will immidetaly be taken to the Apple App Store, Google Play Store, or Android App Development store which instantly puts your business on the higher order of the App store. It also gains your consumers trust having your app built within one of these App stores, as it appears to be reliable and have a sophisticated appeal to it.
In terms of increasing sales within your app, you can create a loyalty scheme which can increase customer retention and engagement. However when creating a loyalty scheme within your mobile app, it is mindful to consider not to make it very time consuming for the consumer as this might start to lose their engagement. Business such as Tesco, have a loyalty programme on their app which is their ‘Clubcard’ scheme, this is beneficial for building a relationship with customers and providing them with a personalised experience. In the mobile screenshot below, Tesco highlights that having access to their business and loyalty scheme reduces the need to have a plastic loyalty card and increasing the sustainability of having an app instead. This also appeals more to consumers as having a sustainable lifestyle is something people are really starting to engage with in 2019, so not only will your business meet consumers' satisfaction but will also be environmentally friendly.
Basic Principles of 3D and 2D Animation
In order for an animation to flow pleasantly, it is important that the animator considers and follows the basic principles of animation. When creating an animation it is vital to consider the subject field and the message you are trying to deliver, and ensure that your technical knowledge follows through. If not followed through properly, there is a possibility that the animation will fall flat or lack fluidity. There are 12 specific basic principles of 2D and 3D animation that one should follow to make their animation efficient, this includes:
This principle is to guarantee that there is a substantial amount of weight and flexibility throughout the animation. For example when the animation is in motion, there needs to be an acquired level of gravity to support the full movement of the animation. An animation of an apple falling from a tree, will require there to be accelerated forces to support the apple detaching from the tree.
2. Anticipation:
It is conscious when creating an animation to make it as realistic and reflective as it can be, if this action was to occur in real life. Such as if you were to have an animation of a sports car on a race track, it would accelerate it's gear before driving off.
3. Staging:
Controlling the viewers outlook of the animation, by situating the animation in a desirable position.
4. Straight Ahead Action and Pose-to-Pose:
Drawing an animation consists of two ways, the first one is ‘straight ahead action’, in which you draw the animation section to section. The second, is ‘pose to pose’, where you first draw out the big movements and then follow up by drawing the middle frame and the rest of the missing gaps/frames. It is better to use equally both techniques when drawing, to provide consistency in the animation and gain more of a realistic approach.
5. Follow-Through and Overlapping Action:
When moving a character in an animation, such as if you want the character to start jogging, you have to consider the overlapping actions. For example, when a person starts running not only do their legs move with them, but also their hair and any loose clothing etc.
6. Slow in and slow out (ease in, ease out):
Almost like the principle of anticipation, the attention of speed is required to make an animation more believable. There needs to be a considerable amount of speed before an object starts moving and when is stopped, to grasp upon the fluidity and forces of motion.
7. Arcs:
To make an animation have no stiffness and increase the level of fluidity, you have to avoid moving the animation in straight lines. If you think about it, we don't necessarily move in a straight line, (although it does seem like it sometimes), but we more or less move in circular movements like arcs.
8. Secondary action:
When drawing out and the frame of the main movement, such as a person frying an egg, it is important to consider the secondary action to make the animation more realistic - such as the person stepping back to avoid oil splashes.
9. Timing:
Avoid limiting yourself with the number of frames you use. Even a simple gesture such as a hand wave, will require more frames to secure the level of motion timing to increase accuracy.
10. Exaggeration:
If suitable to the target market, you can exaggerate the characters movements/features to the extreme if desired. Such as if you are creating an animation for a gym, you might want to exaggerate the number of weights the character is lifting to promote the efficiency of that gyms personal training and equipment.
11. Solid drawing:
To go from a 2D to 3D drawing, you will need to produce a solid drawing. A solid drawing consists of volume in the figure and increases the level of believability.
12. Appeal:
For an audience to be attracted to the animation, it is mindful to consider adding an emotional touch and engagement for the audience to relate, and amuse themselves from the characters.
These twelve basic principles of 2D and 3D animation Services, are important for the animator to ensure that their animation is consistent in timing, motion, and fluidity. Following these principles also help and engage the audience more by making the characters believable, and enhancing the wider attraction of more viewers.
Brand awareness is exceptionally important in getting your business out there and well known amongst the population, it helps motivate your consumers to lean into investing in your product/service more than other brands. When purchasing a doll in a toy store as a birthday present for a child, you would most likely look for a ‘Barbie’ doll. When going on a coffee run at work, you’re more likely to ask your colleagues ‘would anyone like a Starbucks?’. Brands like Brabie and Starbucks have had a huge success rate with their brand awareness, in globally being well known across the nation. Here are 3 top advertising strategies for brand awareness that could help with your business:
Referral Programmes:
Having a referral programme on your company website or Mobile App Development, can engage your consumer more into having consistency with your product/service. It can also motivate your consumers to spread the word and share your product/service with friends and family if they get a reward in return. Companies such as Via Van (a UK taxi service) promotes that if you refer a friend, in return you will get free credit and rides. Monzo is another company that has especially increased in popularity with gaining over 40,000 people a week using their service. Monzo have a referral programme which rewards you with £5 credit if your friend joins their service, making them one of the most popular digital banking companies.
Merchandising:
Handing out free merchandise always works like a charm with consumers, it’s almost like an innovative way of handing out business cards but with more excitement for the consumer. It also adds a personal touch to your service and shows customers that you are caring. It’s mindful when merchandising to think of something unique, as this will increase your consumer posting it on social media, sharing with friends and increasing your consumer engagement.
Social Media Engagement:
Having a strong social media platform will always ensure that you have a consistent connection with customers. Spending time making your social media visually attractive, improves engagement and adds a level of uniqueness to your company brand. There is no limit to creativity, and you can attract as many people as you can, as well as reaching an international and global audience. As social media provides you with access to analytics, you can track and learn what works with your target market and what doesn’t, kind of like trial and error. This will help you learn more about the market you are in, and improve your ways and creativity in reaching out in unique and exciting ways to your customers.
The narration which we used to listen from a very early age is till date in our adult mind. The beauty of fairies, the relation of prince and princesses and the fairy godmother still revolve around our imaginations and we can relate ourselves to them.
What do you think?
Was it the impact of the stories and the writer?
Or
Your grandparents and parents were the best narrators who used to design and direct your imaginations.
Of course, every tiny part or character played their role, as they knew the art of perfection in storytelling. Their expertise was to patch the message through their stories. Either that be your family who is narrating or the writer who has to strengthen the knits of the story. The paths and the leads which they wanted us to follow and direct were conveyed through those stories.
The most important part of the stories was the emotional appeal which directly hit the smaller you. It used to target your parents, family, friends, and food, etc. to which you were attached by heart.
The advertising world has the same trend for stories. They create and communicate stories in a highly specific and influential manner. The narration of advertisements stick to the memories of the audience, but for that, the content writers need to dive in the depth of the audience and derive strategies and points which could directly click the sight and mind of the consumers.
For example, when advertising a painting or paint, it has no value until the time the product story is not featured. The meaning, the importance and even the desire for the product are aroused with the eloquence in the story. A tag line and a script were executed by Time N Space Media for their client Latif Banaspati. The script was based on the mother and the taste of her food, as per Pakistani culture and the target audience. This had a huge emotional attachment with its viewers as this aroused the love for their mother.
The more the audience can relate to the product, the more the product would be demanding. The relatability will last your bonds and connections strength with your audience. It plucks the coherence and the version of advertisements to create the perfect harmony between the choices of subjects.
Videos, either it is TVC Commercial Ads Services or social media ads content is the most effective way to direct the attention of viewers. We get the highest reach with the video contents, followed by visuals and the other written content including the keywords.
An advertising agency must have the strategy of storytelling as this is the best trend art of the seasons for advertisement. The journey of their clients must be the most important part of their content.
The most summary of this art cannot be defined by any other sentence than this, which is
The story of clients is the success story of the advertising agency.
Audience of your brand standing in front of the stage?
The words conveying your brands message by the speakers?
Eyeballs on your brand?
Your brand in the spotlight?
In brand positioning, your brand needs a huge strength of audience whose eyeballs would admire your brand. Behind every leading spotlight brand are the flashing and the most admiring audience.
In the online media marketing, the strategy is same. The worth of a website and content is determined by its impression that how many times your site or page appears on the Google search. The impressions of a site refers to the extent to which the advertisement is viewed, displayed or visited. The more your website is loaded and scanned then it is perceived richer and authentic.
In coordination to online marketing, real time bidding (RTB) is a bidding process which compact server-to-server buying process that authorize the buying and selling of inventory (ad-space on the websites) on the base of impressions. The impressions and views of the website regulate the ad space of the website. The immediate action happens through an auction, which decides that who gets the hand to buy that particular impression.
The RTB ecosystem has three parts:
Advertisers as in Buyers:
Demand Side Platform (DSP):
Demand Side Platform DSP`s are the advertisers who maintains buying parameters of the performances to automate the purchase of Online Advertisements to represent the advertisers as server.
Supply Side Platform (SSP):
Supply side platform SSP are the publishers and make the availability of advertisements spaces to the bidders.
Exchange for the advertisers:
These exchange are referred as stock exchange by the advertisers. This software directly connects and deals with negotiations between the publisher and advertisers. Auctions are set before the page loads and in this way the ads are purchased in real time.
Publishers process:
In publisher time, he sells and organizes the inventory (views and visits on the website) using Supply side platform (SSP) to maximize the sale value of impression. The advertisement space is served to the one who wins the bid and its impression.
The leads of Real time Bidding:
In all this process, real time bidding facilitates your brand with the display of your advertisement on the website right after every load.
Ensuring publishers the maximum revenue generation from each impression.
The targeted result and effectiveness is known and an efficient amount is spent on the campaign.
Who are Millennials?
Millennials are the group of people, which involves 20 to 37 years old people from 1981 and 1996.
Millennial Marketing:
In Pakistan, the millennial community is a buzz for the advertisement as they are the largest generation of workforce and have representation in the market as audience.
“The workplace has become a psychological battlefield and the millennials have the upper hand, because they are tech savvy, with every gadget imaginable becoming an extension of their bodies.”
-Morley safer-
Dealing with the brands who involve millennial as their target audience, is the most difficult task for the advertisement agencies. Their attitude is changing with the evolution in efficiency of the technology. The advertisement designed and planned for them must have the strength to capture their mindset and preferences which varies with the speed off internet. They demand for unconventional but you never know when they ask for the conventional data. The millennials of the same demographic even don’t have the same partiality. They are easy going persons but with their own choice.
Strategies to market the millennials:
Single strategy can never work for the millennials to strike so different strategies need to be built in order to persuade their attention for better marketing and advertising.
Some of the strategies are:
Optimize Technology and Social Media:
In the modern times, the preferences of the millennials have taken huge turn towards the technology. Mostly of them are educated, aware of the advancements and mostly have great how know of the technology. The advertisements should be technology and Social Media Marketingfriendly around which their life revolves. The ideas must be engaging and should stick the brands audience to the brand.
Endorsement of celebrities and trends:
Shine and glamour attract millennials the most. Be it anything or any field. They appreciate the endorsement of celebrities. They prefer the brand which has endorsed celebrities as they believe that their lifestyle will be upgraded after perusing their style. It is absolute that they agree on the quality of trends and celebrities.
More for a good cause:
The millennials have rapid response on the emotional appeal. They prefer the advertisements which are based on a cause. If the cause has a grip then it turns the leading idea. Like the coke brand uses their bottles for the sake of light. These kind of campaigns and ideas leaves deep essence for their target audience and are well appreciated by the audience.
Keep it easy:
The millennials do not go easy with the difficult ones. They love the ideas the most which are easy but must grab the attention.
Promote for the sake of Rewards:
To engage the millennials as audience, the rewards must be set for them. As they always run to the shops or brands who reward and distribute prizes. Especially in the social media, the hashtags spread after the game of rewards or because of something surprising.
These all vary with client to client and with the difference of the audience besides even having the same blood, demographic and etc.
Many people will argue that newspaper advertising is a dying industry, as the use and growth of technology is constantly uprising. Companies are turning to social media, internet and television to advertise their products and services due to demanding popularity. However, we shouldn’t be quick to undermine the power of advertising in print.
As advertising in london has a huge variety of newspapers, (figure 1) it has many potentials to help your company grow.
Target audiences:
Advertising in Newspaper can help you reach your target audience, as they are distributed in geographical locations. Such as if you are advertising package holidays or amusement parks, you can pick areas to be distributed that have family communities. Each page in a newspaper is divided into sections and categories, when looking through a newspaper you are more likely to pick categories that interest you to read. This benefits your company, as the consumer can clearly analyse and identify what you offer and can easily be allocated to your target market. Also, as technology continues to grow in 2019, newspapers can now be accessed digitally on apps in smartphones, tablets and computers, which leads to your ad being accessible on the go and can easily be shared with others.
Commuters:
As hundreds and hundreds of commuters travel across London, TFL (transport for London) is constantly flooded with new and local faces. Long journeys are always a battle with boredom and having a newspaper in reach, can always be an interesting read for a commuter. TFL is always handing out free newspapers to people on their journeys, and they are very popular with constantly being restocked and being passed onto others. Your ad could reach a vast majority of different people, and in addition to target audiences you can distribute your ad in particular locations to reach your target market, e.g. If your ad is to do with tutoring, you could distribute your paper ad at a tube that’s near to a university/school, increasing the likelihood of reaching your target market. in addition to commuters, tourists enjoy embarking on any product embarked with London culture to take as a souvenir and can help you reach an international market. It’s also a reliable source of information for tourists who aren’t familiar with London as much.
Affordable:
Newspaper Advertising London can be very cost effective for your business as there are many options to choose from on how to advertise, and different sizes to scale your ad. You can easily customise your ad to your required budget and make last minute changes that are inexpensive. However, the graphic quality can be quite low which is troubling if your service and product is something creative, although you can be experimental as you can with wording and fonts to appeal more engaging and stand out from other ads.
With a population of over 8 million residents, London is highly one of the fastest paces and growing cities in the world. Advertising in London can be very competitive as many people from London have a busy lifestyle and are always in a rush, in which you must be able to catch their eye. However, this remarkable city is popular and full of rich culture and leisure, in which the locals and thousands of visiting tourists are always looking for something new…
Here are 3 helpful tips on how to advertise your business locally in London:
TFL (Transport for London):
What makes London very significant and unique from other cities is their public transport system. Tourists, locals and commuters benefit from the tube, bus, over ground, DLR, tram and TFL rails easily, connecting people across the city and the majority’s main form of transportation.
Many businesses take this advantage of the popularity with TFL, to advertise their products/services around each public transport service.
This includes setting up their ad on the panels above the seats of the tube, up and down the side walls of the underground escalators, as well as having large posters around the underground walls (Figure 1). In addition to the tube and rail services, TFL’s popular red bus is also a common ground for advertising and promotion. During a journey, it’s very common to get bored and watch your eyes wander around your surroundings, with this in mind your ad could cross by thousands of people. (Figure 2) The bus is a very iconic
addition to London culture and many tourists enjoy capturing the buses on their camera’s, and instantly sharing their photos on social media such as Instagram, snapchat and Facebook. With your ad on the bus this allows you to be potentially be captured on the photos and shared with others and online who might catch an eye with your ad. Furthermore, usually bus shelters in London have boards in where you can advertise. As well as advertising via TFL, the London black cabs are always a good alternative, especially if you’re trying to reach an international market as the cabs are a popular form of transport amongst many tourists. You can place ads on the exterior and interior of the cab, as see in (Figure 3).
In person promotion & handing out leaflets:
Handing out leaflets can always be a hit or miss in London, as locals are always in a rush and don’t have time to stop. However, this can be seen as a very effective way for showcasing that you are approachable and informative, especially if you consider locating somewhere where your target market might be. For example, if your service is a currency exchange, you could locate nearby famous landmarks like the London Eye where tourists are likely to be. By having a member of staff handing out leaflets, people can easily have access to information about your product/services on the go and ask any further questions. Sometimes a person could take a leaflet and maybe leave it behind somewhere, in which can be passed onto another potential customer who might be interested. Leaflets can be easily distributed amongst a lot of people and can be passed onto a huge variety of audiences.
Billboards:
Go big or go home, is always key in advertising in London. And what better way to do that, is billboards, as they are large in size, eye-catching and can’t be avoided (figure 4). With hundreds of commuters and tourists passing by in the city, your billboard advertising in london would be viewed by a wide audience and can consisted with repeated viewers as it is displayed all day. This increases the chance of viewers to remember your ad, especially if you are creative and your ad can be brought up in someone’s discussion with friends, family and colleagues if done well. Be as creative, experimental and bright as you can with graphics/media/colour scheme and have catchy bold phrases/wordings, as this could motivate viewers to photograph your ad and instantly share it on social media or send to friends or family.
What do you think is meant by the word “WEAPON”??
Do weapons have impact in the world of advertisement?
Weapons?? Really??
Weapons in war or weapons in advertisement??
The world of advertisement has always publicized the elements of battle field such as war, weapons and attack etc. but do you think that weapons are ever used by the advertising agency to attack or defend their company?
The answer is yes. In the earlier age, the weapons in the battlefield were used for defense attack, whereas in the new age, the function has remained the same but the look of the weapons have changed. Now every field including the advertising agencies have their own weapons and field where the criteria of maintaining position among the competitors is elevating with time.
The advertisements are created by different weapons, but with the characteristics of creation and not destruction. To create mass for the masses, the challenge must be operated with heavy weapon, as influencing the mass is never an easy task. The power of the gun and the intensity of bullet should directly hit the conscious and unconscious mind of people. There are so many weapons in the advertising agency but the eminent of all is idea which fire the mainstream impact of the projects, just as gun fires bullet.
“Everything begins with an idea.”
~Earl Nightingale
Any project in the section of advertisement is initiated with an idea. If there is no idea, then no sense of a project is built. An idea of a project define its scheme and the direction towards which the certain project is inclined. The idea has a very notable position in an advertisement, it acts like the first brick and if it is placed on the right position then the whole building stabilize. The ideas for a project should be shaped properly because if the agency doesn’t know the art of triggering idea then it is of no use.
The idea of advertisement for a rich clothing brand would be according to the preference of the brand, something which is as exclusive as the look nature or that of the sky. The idea must consequently be relevant and compelling enough to allure the desire of clients and audience towards that certain product, even if don`t need it. The ideas have no limits. They are just the random thoughts of a person which are polished, assembled, played with and are creatively transformed to something unique.
Champions keep playing until they get it right.
~Billie Jean King
A brand position and image is just recognized by its idea, the more polished and firm it would be, the more it would stand out among the competitors. The idea can be anything, you never know which idea hits the trending peaks. The creative just plays, jumbles and assembles the thoughts and in this way generates idea. The team of creative brain storm and engage different people for boosting and encouraging more ideas on the table of audience. The idea must be self-created, only then it can pitch the highest position among the competitors.
The creative must perform these steps until the client and the target audience does not approves and should be confident about the figures and ethical evaluation of their idea. It has to be realized carefully that without the strength and intensity of idea, approaching the mass creation is impossible.
The Creative Advertising Agency also follows the same steps of prioritizing the approach of clients and recognizing the importance of their demand in idea generation.
We use the most powerful weapons to defend our CLIENTS.
In the world of marketing, there are two categories, one is B2B (Business to Business) and the other is B2C (Business to Consumer) class. The Advertising Agencies including Time n Space Media Agency, deals with B2B (Business to Business) category, where manufacturer or wholesaler and companies are involved in the deals. In the advertising agencies, we directly deal with the brand and product companies as our clients. Developing strategies in B2B marketing for advertising agency means to create techniques for understanding the every detail of the brand, products or companies to whom we are associated. We, the Time N Space Advertising Agency have also belt strategies for paving and persuading the target audience (clients) towards our services and also build strategies for widening the boundaries to compete in this on-going race.
One of the most important strategy, which is considered as the bedrock of any of our project is research. When initiating for any of the projects, our first consideration and priority becomes the research of the specified client, other than the brief through their website or other sources. The detailed research study volunteer us in generating new and effective ideas as we improve in positioning our services. In research, we have three categories of ultimate research strategies.
In this research strategy, we study our brand position with respect to their competitors and what exactly they perceive about the product. For this research, we at first dive into the market where our brand exist already. We go through every advertising strategy and working of the competitor of our brand and compare it with the current and past working of our specified brand.
In this research, when we meet the client and held sessions for presentations and even before presentation, we review and observe the nature of clients, their priorities and it`s preferences. Determining the mind set of client is mandatory in B2B class as that of consumers in B2C class, as they will decide the execution of our service. So we properly examine the dimension in which the client want to pursue its brand marketing and advertisement.
By appropriately and successfully completing the client and brand research, we directs to the category of research which can become the reason to achieve the satisfaction of the client. We conduct the research in which we analyze the sections in which our clients brand currently lie, lack or can improve further to dig more opportunities for advertising services. Basically opportunity research is the extraction of client and brand research, but more deeply, for the benefit of both the client and of our team.
Realizing the importance of research and the rapid change in every bit of the brands and advertising technique, in these times, we follow up the best research strategies in the execution process of our brands script. Without these research proceedings and sketch, our team cannot even opt a word.
As technology begins to become more advanced in 2019, more people are beginning to familiarize their skills with producing their own videos. However, producing your own videos without out sourcing the support of a professional video production company, can lead to a lot of risk. Such as, if the video is not done properly, you may start to lose engagement with customers. Although it may be appealing to be cost effective not to outsource, you could actually lose out if not executed to a high standard. Here are 10 benefits of hiring a professional video production company:
Outsourcing to a professional production team, can lead to ensuring that you have a consistent high quality level of work being delivered to you. With this in mind, you will have expert knowledge at your fingertips with well experienced staff on the different sources of technology. As well as gaining high quality footage from a production team, you will benefit from their editing skills on the best way to appeal to your target market.
If you’re taking on the burden of shooting a clip on your own, you could lose out on continuing working on your personal tasks by juggling everything else. As learning these skills can be very time consuming. This could increase stress, and the possibility of having more overtime for yourself and staff than expected. A production team would help meet deadlines quicker and will be more time efficient and producing high quality work fast.
As previously mentioned, although outsourcing can be seen as more expensive than working in house, a production team will guarantee high quality videos that will most likely bring you more clients. Therefore you will actually be saving money and time on producing videos that aren’t very good, as well as additional overtime. Keeping your budget in mind, you can also negotiate with the production team to offer them a reasonable price and stay within your limitations.
In addition to budgeting, film equipment and hiring a studio can be very expensive and require a lot of skill and time when using them. A production team would already have all of these materials for you, and will have the best knowledge on using the technology to your best advantage.
Technology is always growing and software’s are consistently updating, even if you have been trained on these software’s, you might not be aware of recent updates. A production team would be up to date on technology and software updates, and will have a much wider range of knowledge on editing in different formats.
There is a lot of competition in the industry, and it’s always vital to stand out from the crowd to appeal your uniqueness. A Video Production Company would have expert knowledge on the market, and will help generate your ideas to differ from others in an eye catching way. Sometimes it’s quite difficult executing your ideas on your own, whereas a production team would be able to do this efficiently and even help you improve in ways to reach your target market.
Likewise, you will have fresh eyes over your ideas and help out with bind spots in your plan that you may not be aware of. You will also be offered constructive advice that will help provide you with a wider range of thinking on your initial idea(s).
When it comes to a creative project, having people to depend on is very important in having a successful end outcome. There can be an agreement on a timetable that suits your schedule, and you can rely on the production team to meet your deadlines and be consistent, as they are used to working with different time scales.
Having a bigger team working on your project, will help take the pressure and stress off your existing staff and will allow them to continue on with their own work. This will also help you manage your staff timetables, by having less overtime with access to a bigger team.
Collaboration and outsourcing also leads to gaining new contacts, which is key in expenditure and growing your brand in the industry. The production team may have their own Instagram or website, in which they could share the finished piece on their platform which can be viewed by future clients. If the project goes well, they might very well also want to help you out with future projects or even refer you to a better suited team.
It is very easy for people who aren’t fully aware about a certain field (in this case, media), to categorise certain expertise’s into one, like photography and videography. They both have elements of capturing life and visuals into film, however photography results into a still image and videography results into a series of moving media that you can watch.
Differences
The end product is a key difference that really sets both aside from one another, and also the way you edit the raw image or video. When a professional photographer edits their image, they would usually use a software such as ‘Adobe Photoshop’, where they would explore editing variations such as, saturation, brightness, contrast, sharpness, shadows,
highlights, cropping the image, rotation,
transparency/fading etc. These futures are all usually used to enhance the natural beauty of the photograph or to adjust certain anomalies. In a way, you can also argue that videographers also use similar editing skills when it comes to their film/3d animation videos, however they would use different software’s. When editing a video, a professional would usually use a software such as ‘Adobe Premiere Vision Pro’. In addition to using similar editing tools as photography, when editing a film/video you would also consider adding music, sound effects, special effects, working with timings etc.
Depending on the situation of a film and photoshoot set, the roles of both in terms of creative direction can differ easily. Usually in a situation where a photographer is shooting a model(s) on set for a magazine editorial, they would very much be in control of the whole process and types of poses. You would hear them blaring out comments to the model(s), “give me more!”, “look alive!”, “turn your head slightly right”, it’s all very posed, planned and capturing emotions/life into a still image. Whereas in a typical videographer situation such as a wedding, you wouldn’t usually have the videographer going around to people and directing them on what to do.
It’s more about capturing moments, experiences and the unexpected. Although vies Versa both videography and photography can switch roles in terms of creative direction depending on the situation, e.g. a videographer on a film set is planned like a photo shoot, and photographer capturing unexpected shots of people in the city. Time N Space Media UK provide superb animation and motion graphic skills ensure that a high end video, photography can be created for any company.
Difference Between Radio and Television Advertising
Advertising has vastly grown continuously over the past years from traditional roles such as newspapers, to more modern approaches such as social media UK, all over the world. With tv advertising you can pick from many options on how to showcase your product(s) or service(s) depending on your budget, presentation and target market. Even though modern approaches to advertising are increasing in 2019, radio and television advertising are still great and demanding options for many businesses and brands across the world.
Radio advertising:
In this day of age, radio advertising can be easily dismissed amongst some people with the increase in internet advertising businesses assume that they can connect better with their customers through other channels. However, many people are still in tune with the radio and depending on your target market your ad can be consumed by the right ear... Such as there is a huge percentage of working people who choose to live on the outskirts of big cities, such as London and commute every morning therefore a popular entertainment on their journey is listening to the radio.
Radio Advertising UK, London and Other Country works in a particular way, where business would purchase ‘spots’ in airtime and their ad would be broadcasted across the channel. Radio advertising falls into a few categories such as ‘live read’, where usually a famous or popular airhost would read out the advertisement in an exciting and more realistic way. Another is ‘sponsorship’, where your ad would be broadcasted in tune to different radio segments such as weather or traffic. Lastly, there is another option call ‘produced spot’, which involves your ad becoming into a jingle providing a more entertaining and catchy approach to your listeners.
Television advertising:
Since television began its global empire, it has been a popular source of advertising for years and still is. There are many channels and categories of shows in television such as kids shows, sports, home and cooking, arts and many more. With a huge range of categories you have the potential to customise your ad to a specific channel that will suit your target audience for instance, if you are advertising a type of toy or promoting a theme park then your best pick is to place your ad in the kids channel like ‘Nickelodeon’ or ‘Disney channel’ as you are more likely to obtain interest for that specific market. In addition, with huge fans gathering to watch major sports shows such as the ‘Olympics’ on the big screen you have the opportunity to embark your ad onto millions and different types of viewers.
The key differences:
Television Advertising is more suitable for a visual type of ad, such as a fashion clothing or beauty brand promoting a new lipstick or new season of clothing. Whereas radio advertising is more informational based, for instance a law firm or car insurance company.
Radio advertising is much less expensive and best ideal for small or local business as you can pay less for more ‘spots’. On the other hand, TV Commercials Services is much more expensive, partially because it’s a visual and requires more equipment and crew. It also more ideal for bigger and well-established companies.
With television advertising you can get away with your ad being played and watched at any time of day as it’s international and people tend to watch tv at all sorts of hours. But with radio television your ideal time to advertise is in the prime time of the morning, where everyone is getting ready or on their way to work or to drop the kids off to school, so you would have to make sure you are being broadcasted in the prime time.